Interesting facts about vitamins and baby boomers

Baby boomers are a massive part of the population buying  nutritional supplements of all kinds.  “Boomers,” the 35 – to 56 -year-old crowd, are very interested in health issues and all things anti-aging related . Anything that will improve the health of their joints and bones, brain, heart, eyes; give immune support, menopausal support, or help them watch their weight is worth a shot…and worth a hard-earned dollar .   By 2010 one-in-three Individuals can be age 50 or over. Absolutely 56% of the U.S. grownup inhabitants is getting vitamins of most kind, spending $4.8 billion per year.  And, parents who physical exercise are 22% to 66% far more likely to take nutritional vitamins than the average.

The largest majority are sold in grocery stores, drug stores, and large discount centers (70%).  Another 20% are sold in vitamin stores with only 10% being sold in other outlets, some of which are gyms.   The most prevalent type of vitamins sold, are multi-vitamins in a pill form.  So boomers already know the value of vitamins, they are already spending money on them. There is a great deal of opportunity for boomers to upgrade the vitamins they are taking.   I can’t recommend  liquid vitamins too much .  Pill forms provide only about 10% to 20% absorption into the system, where liquids are absorbed up to 98%.  A high quality, pharmaceutical-grade, liquid vitamin is also retained in the system longer, providing a more effective usage of the nutrients – less waste being flushed straight down the rest room -literally.  Boomers currently view on their own as above common and they desire the products to preserve it that way.

The products that are clearly identified as condition-specific attract more attention and increase consumption.  For example, this statement, “Four common supplements – chromium, vitamin B6, vitamin B12 and multivitamins – may help slow weight gain in middle-aged adults,”  is very specific and an effective attention-grabber . You can get the supporting article at my website, or at foodnavigator.com.  Additionally, the FDA does aid out, they give in depth details on “certified wellness claims” which are authorized by the FDA at www.dfsan.fda.gov/~dms/qhc-sum.html –claims related to such things as: cancer and Selenium and antioxidant vitamins; coronary heart disease; Omega-3 fatty acids (fish oil); vascular disease, and B vitamins.  You can get additional information on liquid vitamins of all sorts at http://www.fullperformancefitness.com/nut_inf.html

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12 Days of a Menopausal Christmas

Original lyrics to the tune of “The Twelve Days of Christmas” as sung the way only a woman in menopause can sing it!

LIFE (PART 2) | Menopause | PBS

www.pbs.org Menopause is not often addressed as a major factor in weight gain. According to Dr. Jennifer Lovejoy, the facts are clear that hormonal changes can lead to weight gain especially around the middle. A clip from the episode “Controlling the Boomer Belly.” The new season of LIFE (PART 2) is on PBS, see entire episodes online at www.pbs.org/lifepart2.

Not Guilty by Reason of Menopause

With poignant humor and a bold attitude reminiscent of the BITCH book series, NOT GUILTY BY REASON OF MENOPAUSE by Leigh Anne Jasheway-Bryant discusses the lighter (and hopefully, cooler) side of menopause. Laugh-out-loud sayings accompany retro photographs in this lightweight gift book, which also doubles as a fan. When women of a certain age know the calcium content of a pitcher of piña coladas and can pick out their colon in a line-up, they deserve to have what this book delivers: a …